“MAKING THE MARKETING INSTRUMENT EXHIBITION IN TE ECONOMY MORE IMPORTANT AND SUCCESSFUL - TOGETHER WITH MEDIA, POLITICS, TRAINING INSTITUTES AND FAIR ORGANIZERS"


1. Strengthen market leadership and development of the brand I.M.Austria - city lights, IMA-promotion award, new marketing activities on IMA-homepage, Servicebook 2007/2008, certificates of quality

2. Common presentation on the „Event Inside“, Jan. 30-31, 2007, Austria Center Vienna;

3. Common presentation on the “Impact07”, Apr. 11-12, 2007, Messecenter Graz, with new exhibition stand concept and presentation of the new IMA-Servicebook 2007/2008

4. Development and continuous actualisation of our IMA-Internet portal and the IMA-Library (internal and external), installation of search engine and webvideos

5. Internal and external communication, particularly through the Internet

6. IMA-Servicebook 2007/2008, bilingual (German, English) and more comprehensive

7. IMA Promotion Award 2007 to small company for first fair presentation, Messecenter Dornbirn, “intertech”, Mai 3-5, 2007

8. Certificate of Quality 2007 for all member companies of I.M.Austria

9. Co-operation with AMA – Arbeitsgemeinschaft Messen Austria, in particular with REC – Reed Exhibition Companies

10. Co-operation with the advertising academy (Werbe Akademie)

11. Enhance co-operation with Chamber of Commerce Vienna and Chamber of Commerce Austria

12. Working Committee for safety and technology, trainings for member companies

13. Congress journey to IFES-World Congress, June 2007, Brussels

14. Common presentation on Access 2007, Hofburg Vienna, Oct. 2007; presenting the IMA Award 2004 to a personality of the fair- and event industry

15. Accompanying press work according to Action Plan 2006

16. Planning and preparation of a common presentation at Euroshop 2008, Duesseldorf

17. Elaboration of a future-oriented business plan 2007