Advertising Academy at WIFI Vienna

Event and Exhibition Management College

„Professional event managers together with an enthusiastic team are able to plan and creatively implement highly complex projects down to the smallest detail. Events must keep exceeding participants’ expectations time and again in order to sustainably guarantee positive memories. This requires not only state-of-the-art light, sound, and 3D design equipment, but also sophisticated dramatic composition turning even a minor event into a great experience.“ Barbara Posch, Director of the Advertising Academy at WIFI Vienna (Werbe Akademie des WIFI Wien) since January 2008.

The Advertising Academy with its education and training classes addresses people who amongst service providers or clients are able to successfully get their way in crucial positions. What is particularly important for the great success of the Advertising Academy in this respect is the fitness of its graduates for real-life job assignments.

Amongst the subjects taught as part of the „Event and Exhibition Management" diploma course the following feature most prominently:
• successful communication of events and exhibitions
• visual three-dimensional design
• organization, coordination and outcome monitoring

Needs of the economy
The Event and Exhibition Management course, first initiated in 2002, is the Advertising Academy’s response to the fact that with the expansion and re-design of its fairgrounds Vienna has developed into a leading location for trade fairs and events and that the need for professional consultants and staff in this area has increased.

To combine both events and exhibitions in the „Event and Exhibition Management“ course is in line with current international requirements. After the successful completion of the course, participants will not only receive a diploma from the Advertising Academy but also the internationally recognized IFES-diploma (International Federation of Exhibition and Event Services).

Sponsorship
I.M. Austria acts as sponsor for the course, with the opening up of I.M. Austria for the event industry being fully in line with the training goal of the College of the Advertising Academy.