The 2010 IFES AGM and Convention was held on 23-24 June 2010 in Shanghai, China.

The event was a huge success, hosting 96 participants from 18 countries. Themed "Global Exhibiting - Great Challenges", the event served as a platform for sharing knowledge. Local speakers introduced to the exhibit business in specific parts of Asia, such as Japan and China, giving the audience a general understanding of the exhibit business in Asia. IFES members could establish valuable relationships with Chinese partners. In summary, the presentations highlighted the benefit of having access of partnerships and the value IFES as an organization provides its members.

Dr. Gabriele Stanek, member of the board of I.M.Austria, association director Birgit Hölzl-Zech and Past President Leslie P.C. Zech participated at both AGM and IFES Convention. Their program also included a tour through several pavilions of the EXPO 2010 Universal World Exhibition, which Leslie P.C. Zech had organized for a group of international delegates.